Sara Crave, Women's Fitness Apparel 

Thank You for visiting us.

Sara Crave was born to answer your quest for luxurious flattering fitness apparel, designed for performance!

Function and fashion are non-negotiable in women's fitness apparel, and coexist with the belief that a passion for fitness and a healthy lifestyle will ensure you get more out of life. 

Our aim is to craft each piece in answer to that quest, remembering that how you feel wearing our active wear, inspires your performance.

Training creates confidence, makes you happier, more productive and inspired to live your life fully. Our desire is to ensure you train in comfort and style.

Designed in Australia, for the sophisticated women, craving for quality, Sara Crave apparel is built to last, using the latest sports performance fabrics which are moisture wicking, supportive, yet luxuriously soft and comfortable.

Each piece is designed to be as athletic as you are, tested to ensure performance and comfort, with fine detailing including; 

  • Performance fabrics with moisture wicking, quick dry, soft cotton touch properties 
  • Fabrics with moisture absorbent properties, which prevent odour even after your sweatiest workouts, whilst still retaining a soft cotton feel
  • UV resistant stretch fabrics to keep you cool even during intense outdoor workouts
  • Secret pockets for convenient storage of your gym pass, keys or I-pod, using premium grade YKK zips
  • Flat seams ensure fashionable finish, and a comfortable feel against your skin
  • Unique limited edition print designs provide eye catching personalised fashion statements, without any compromise in athletic performance
  • Premium grade rubber to waist bands and bust lines ensure a comfortable firm fit, without slippage during intense activity
  • Modern and stylish colours, in durable performance fabrics ensure a long life attractive garment that lasts throughout repeated use and washes

 If you care about style, our one of a kind, limited edition prints are infused with colour. Unique fashion forward pieces, that are functionally fashionable, for women who are tired of boring ordinary clothes, and seek their own fashion statement.   

Ethical activewear;

We care about ethical and sustainable fashion, creating luxureous activewear in a way that respects people and the environment.

Sustainable fashion is about manufacturing active wear in ways that are environmentally and socio-economically sustainable. 

Find out more about our initiatives, and how purchasing Sara Crave products helps us all to move towards a more sustainable future, here.

 Custom made on demand;

Traditionally it has always been difficult for people who wanted customised activewear to arrange manufacturing in small quantities to suit their needs.  Whether its for your sporting club, local gym, personal training group or yoga studio, apparel manufacturers are only interested in large scale orders of thousands of pieces, and can be inherintly difficult to deal with.  We've had people approach us many times looking for customisation, but it was a demand that was difficult to satisfy through normal supply chains. 

Through continuing to explore ways in which we could innovate and collaborate with other progressive companies, we have made customised activewear a reality.

The bespoke design possibilities enable our customers to access personalised style options that just aren't available from the fast fashion brands.

Sara Crave provides you with the ultimate choice from our range of fashion designs and prints, or, create your own design to upload using our simple online editor. Either way, you receive premium activewear garments crafted for performance, while helping to change for the better the way fashion impacts our planet.

custom-leggingss.jpg ethical-activewear-muscle-top-custom-design.jpg custom-crop-top.jpg
Custom Leggings  Custom Tank Top Custom Crop Top


Our name;

Sarah in scripture means “princess” who would be the mother of nations, making the impossible possible.  And in Latin culture is spelt as Sara.

Sara, the princess mother of nations has been chosen as the standard bearer, to represent the beauty of a princess, motherhood of nations, and impossibility becoming possible for all the women of the world.

May what seems impossible be made possible for you!

In keeping with our name Sara Crave is active in assisting and fostering community charity work for women in need of assistance, and our dream is to be able to continue to expand that work further through the success of the brand.

To Crave something is; "An intense, urgent or abnormal desire or longing" We all should have that feeling, many times through our life’s journey. 

Our founder;


sara-crave-women-s-fitness-apparel.jpgOriginally from Colombia, with a background in economics, Ana Maria found her passion in the fitness industry.  Her Latin background provides inspiration for original designs using different colours and styles of fitness clothing.

As a certified strength coach Ana Maria loves to train hard. The ultimate feeling is to test yourself physically, to expand your limits, and find your true potential.  She knows that you need to feel supported, confident and comfortable, even while pushing your physical boundaries.

Don’t settle for the cheap ill-fitting, mass market fitness wear that fades, falls apart, and makes you look ordinary. Treat yourself to something special, designed just for you, with Sara Crave active wear.

Ambitious, driven and strong, commanding attention, living a full and active life. Join with us on your journey, while we seek perfection without compromise together.

Thanks so much for your support, we look forward to continuing to bring you more great fashion, for your active life!


Ana Maria xx 

 WE Projects Pty Ltd - T/A Sara Crave

(ABN 44 122 259 732)